Pathfinder Labs


Pathfinder Lab’s technologies utilize proprietary algorithms along with additional technology systems including IBM Watson, Empath, and Vader.

Motivation and Personality analysis derived from textual samples that produce:

1. The Big 5 Personality Traits - CANOE: Conscientiousness, Agreeableness, Neuroticism, Openness to Experience, and Extraversion

2. Facets of these traits - Trust, Authority-Challenging, Cooperation, Sympathy, Self-Consciousness

3. Primary Motivators - Is the person generally motivated by:

  • Their job
  • Family
  • Religion
  • Country
  • Personal security

4. Natural Language Processing: - This includes:

  • Sentiment analysis
  • Personality standardization
  • Machine-learning prediction algorithms